A brand character is an animated mascot used to give a personal touch to a brand or product. The creation of a unique character design gives brands a new way of engaging consumers in a playful and funny manner. The advent of social media has created a need of creative content that people willingly seek out and enjoy. And humour is probably the best way to build up brand awareness.
In a first stage we create a sketched concept of the character. We thereby focus on working out a visual representation of the brands attributes and qualities. A first set of proposals is created in order to decide in which direction to go from there.
After having decided on one of the sketches the final design is made. This colored character design then serves as a blueprint to model, shade and texture the 3d mascot. The finished character can be animated and appear in any kind of media including websites, TV commercials, corporate films and printed material.